Prospa survey reveals small business sacrifices

A new study of small business owners has provided critical insight into the experience of running your own venture in New Zealand – and it’s reaffirmed that we’re not afraid to put in the hard yards.

The research, commissioned by small business lending specialist, Prospa, and carried out by YouGov Galaxy, found that nearly half (49%) of small business owners around the country are working between 6-7 days a week on their business, with one in five (20%) working seven days.

Long hours aren’t the only challenge our small business owners are facing, with over three quarters (76%) of respondents reporting having struggled with one or more areas of business management.

Among that group, finance and accounting was by far the single biggest source of concern (39%), followed by IT / technology (31%) and digital marketing (30%). One in five (20%) also cited struggles with debt collection and managing overdue invoices.

The consequences of struggling with an aspect of business management varied from having to put in extra hours to learn new skills (43%), to lost opportunities to grow the business (38%) or lost customers and revenue (28%). One in five (20%) among that group reported experiencing cash flow issues that brought them to the brink of going out of business.

Beyond this, the study also highlighted the emotional and personal impact that long hours and business worries can have on small business owners.

An overwhelming majority (88%) of small business owners who have struggled with aspects of business management reported experiencing negative emotions as a result – most commonly frustration (44%), stress (40%) and feeling overwhelmed or burnt out (38%).

Meanwhile, 81% of respondents said they’ve had to make sacrifices in other areas of life in order to focus on their business. The areas most impacted were personal time (58%), hobbies (57%) and exercise (48%) – but family time (38%), relationships with a significant other (33%), and sleep (30%) weren’t far behind.

Prospa New Zealand Managing Director, Adrienne Church, said:

“The study highlights a number of themes and experiences which will no doubt feel very familiar to small business owners out there. Irrespective of the industry you’re a part of – whether you’re an accountant, a plumber, a retailer – running your own venture requires a huge amount of time, energy and personal sacrifice.

“Money management and cash flow are always one of the biggest concerns for small business owners. When you’re working up to seven days a week managing sales, people, marketing and regulations, then fast, simple access to finance is crucial. We offer funding options for those who might be thinking about hiring an expert or need help with cash flow to keep their business moving.”

About the Research

The research was based on a survey of 255 small business owners who work 30 or more hours a week in their business and have less than 20 employees. All interviews were conducted between 3-9 May 2019.

About Prospa

  • Prospa provides cash flow products and services that allow small businesses to prosper
  • Prospa has originated over $1 billion in lending to date in Australia and New Zealand
  • Prospa has over 19,000 unique small business customers
  • Prospa is an AON Hewitt Employer of Choice in 2017 and 2018
  • Prospa’s Net Promotor Score is in excess of +77
  • Prospa won Australian Fintech Lender of the Year in 2018, achieving a clean sweep of the MFAA Excellence awards in all five states

Media Contact:

Stephanie Hansen
[email protected]
+61488 219 288