marketing

I wish someone had told me that… Sachie Nomura, Sachie’s Kitchen

23 February 2021 | 6 min read

Sachie Nomura dreamed big when setting up her cooking business 10 years ago. Through careful planning and execution, she has managed to become an author, TV star and brand ambassador.

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How this printing business quickly pivoted to meet new demand

09 February 2021 | 5 min read

Investing in equipment and materials helped label printing business LabelMAN keep pace with changing market needs, even through the uncertainties of COVID-19.

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Your guide to shifting towards a local business model

21 December 2020 | 4 min read

With borders closed, more Kiwi small business owners are turning their focus to home soil. Here are some expert tips on how to thrive on local resources alone.

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Big, bold moves Kiwi small business owners have made in 2020

15 December 2020 | 5 min read

It might not seem like it, but 2020 has been the year of opportunity. These business owners are a testament to the advantages that adversity can bring.

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How the tourism industry is preparing for 2021

07 December 2020 | 5 min read

While Kiwi tourism businesses have had a tough 2020, there's plenty you can do to help make 2021 your for the taking – just ask these experts.

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Making the most of EOY downtime

01 December 2020 | 5 min read

You don't have to be run off your feet to get the most out of the holiday season. Even those in quieter industries can use this time to their advantage.

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A guide to small business marketing during the coronavirus recession

03 November 2020 | 5 min read

Investing in marketing during a recession might seem counterintuitive, but experts suggest this is exactly what small business owners should be doing right now.

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5 tips for making smart investments in uncertain times

01 October 2020 | 5 min read

When it comes to investing in your business during unstable economic times, it can be hard to know what’s the right move. Business owners share how they’re doing it.

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How to deliver your small business elevator pitch with confidence

18 September 2020 | 5 min read

It’s not easy selling yourself or your business, but it’s a valuable skill for small business owners to master. A communication expert shares some helpful advice.

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How to make your small business effective online

21 January 2020 | 4 min read

From creating a small business website, to setting up Google My Business, to creating a Facebook page – here’s how to make your business more effective online.

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How tourism operators can attract international visitors

08 January 2020 | 3 min read

Getting your tourism business on the radar of international visitors is no longer just a case of being listed in a travel guide. Try these tourism promotion ideas.

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9 things you can invest in to speed up small business growth

13 August 2019 | 4 min read

Sometimes you need to spend a little to gain a lot. Here are nine things you can invest in to help your small business grow.

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