New research: local businesses’ priorities, challenges, and funding preferences

We recently surveyed 525 small business owners to find out about their goals, challenges and attitudes to finance. Here’s how you can act on the findings to build your business and help your local small business owners grow too.
In collaboration with One Picture research, we surveyed 525 small business owners from across New Zealand to find out what their priorities are for FY23, and what they consider as the greatest challenges to those priorities.
Growth and increasing sales are their greatest priorities, but 30% rate marketing and maintaining margins and cashflow management the greatest barriers to growth.
Assisting small businesses with advice and solutions provides an opportunity for advisers to build long-lasting relationships and increase their business lending books – as a good proportion of the small business owners surveyed are looking to funding as a possible enabler.
From the research, here’s how advisers can help.
Find out more about how easy it is to partner with Prospa, or submit a scenario in minutes. Advisers can be involved in the process as much or as little as they like, and always have access to a personalised dashboard to track applications from start to finish.