New research: local businesses’ priorities, challenges, and funding preferences

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We recently surveyed 525 small business owners to find out about their goals, challenges and attitudes to finance. Here’s how you can act on the findings to build your business and help your local small business owners grow too.

In collaboration with One Picture research, we surveyed 525 small business owners from across New Zealand to find out what their priorities are for FY23, and what they consider as the greatest challenges to those priorities.

Growth and increasing sales are their greatest priorities, but 30% rate marketing and maintaining margins and cashflow management the greatest barriers to growth.

Assisting small businesses with advice and solutions provides an opportunity for advisers to build long-lasting relationships and increase their business lending books – as a good proportion of the small business owners surveyed are looking to funding as a possible enabler.

From the research, here’s how advisers can help.

Partner Small Business Changes

Find out more about how easy it is to partner with Prospa, or submit a scenario in minutes. Advisers can be involved in the process as much or as little as they like, and always have access to a personalised dashboard to track applications from start to finish.

The information on this website is provided for general information only and does not take into account your personal situation. You should consider whether the information is appropriate to your needs, and where appropriate, seek professional advice from financial, legal and taxation advisors. Although every effort has been made to verify the accuracy of the information as at the date of publication, Prospa, its officers, employees and agents disclaim all liability (except for any liability which by law cannot be excluded), for any error, inaccuracy, or omission from the information for any reason, including due to the passage of time, or any loss or damage suffered by any person directly or indirectly through relying on this information.