Prospa launches major Australasian rebrand

Creative agencies DesignStudio and XXVI have created a new brand strategy, refreshed visual identity and tone of voice for small business financial partner of choice, Prospa.

Prospa has been helping small businesses for over a decade with easy to access, quick financing. A track record of listening to and learning from its customers has cemented the brand as a trusted provider and the #1 online small business lender in Australia and New Zealand.

To kick off 2023, Prospa is announcing a full rebrand to reflect the new journey that the business is on – a journey it will take with its customers. More than just a lender, Prospa partners with entrepreneurs to make business happen and is repositioning itself to reflect the fact it is the financial partner of choice for SMEs.

The rebrand is across both the Australian and New Zealand markets, signifying a new era in the world of small business financial management.

“We want to diversify our business and talk to new customers, and as such we are keen to communicate why we stand apart from other alternative lenders – and for our brand to reflect our business more accurately. Only Prospa offers capital products in a one stop shop for business finance. We are pioneers of simple, stress free and seamless financial management and stand in a class of our own.
Prospa is committed to unleashing the potential of every small business and we believe the need for specialised small business lending isn’t going anywhere. Small business owners will always need capital to run their business.”
Adrienne Begbie
Managing Director, Prospa NZ

What’s new about its offering?

Providing access to capital has been Prospa’s core focus for the last decade but the financial partner is now expanding and broadening its offering with a view to the next ten years and is getting louder about its role in the small business ecosystem.

“Prospa is more than merely a support service. We are enablers of small business success. This means that we are also fierce advocates for small business, voicing their needs and concerns.”
Adrienne Begbie
Managing Director, Prospa NZ

As a leader within the alternative lender crowd, Prospa is committed to improving and broadening the technology that it works with to create better everyday experiences for its customers. With a market leading Net Promoter Score and Trustpilot rating, Prospa is confident in its ability to continue to provide a superior customer experience.

Prospa has worked with DesignStudio, a global creative agency that creates brands and experiences through radical collaboration – to shape the rebrand.

“This work represents our new thinking and how we want to be seen by our customers – as partners, not just service providers. We understand that our impact on a small business extends to wider stakeholders of that business: it’s investors, customers, and contractors. We are working for the whole small business community, and we wanted our new brand to reflect that.”
Deborah Kytic
Director of Marketing, Prospa

DesignStudio APAC Principal James Duru says he’s delighted to have been able to contribute.

“We’ve been excited to bring our unique approach to the work we do with Prospa as it embarks on this new phase in its journey to partner with small businesses. The brand strategy, refreshed identity and tone of voice reflect the company’s progress, partnership, and true commitment to the needs of the sector.”
James Duru
Principal, DesignStudio APAC

For more information about Prospa’s products and services, visit 


Company Role/Remit
Andrea Darling – Darling Marketing Solutions Head of Brand Program
XXVI Tone of Voice
Design Studio Creative / Design / Strategy
The Royals Creative advertising agency
Sandbox Media Media agency
Pinstripe Media Customer Success Stories
Mahlab Content & AU PR agency
One Plus One NZ PR agency
For further information, contact:

Elysha Taylor, One Plus One Group
[email protected]
+64 27 924 3649