Prospa launches major Australasian rebrand

Creative agencies DesignStudio and XXVI have created a new brand strategy, refreshed visual identity and tone of voice for small business financial partner of choice, Prospa.

Prospa has been helping small businesses for over a decade with easy to access, quick financing. A track record of listening to and learning from its customers has cemented the brand as a trusted provider and the #1 online small business lender in Australia and New Zealand.

To kick off 2023, Prospa is announcing a full rebrand to reflect the new journey that the business is on – a journey it will take with its customers. More than just a lender, Prospa partners with entrepreneurs to make business happen and is repositioning itself to reflect the fact it is the financial partner of choice for SMEs.

The rebrand is across both the Australian and New Zealand markets, signifying a new era in the world of small business financial management.

What’s new about its offering?

Providing access to capital has been Prospa’s core focus for the last decade but the financial partner is now expanding and broadening its offering with a view to the next ten years and is getting louder about its role in the small business ecosystem.

As a leader within the alternative lender crowd, Prospa is committed to improving and broadening the technology that it works with to create better everyday experiences for its customers. With a market leading Net Promoter Score and Trustpilot rating, Prospa is confident in its ability to continue to provide a superior customer experience.

Prospa has worked with DesignStudio, a global creative agency that creates brands and experiences through radical collaboration – to shape the rebrand.

DesignStudio APAC Principal James Duru says he’s delighted to have been able to contribute.

For more information about Prospa’s products and services, visit prospa.co.nz. 

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